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08 Mar 2012

Targeting French tourists in Lyon

Tourism partners from the island of Ireland joined Tourism Ireland at Mahana

Tourism partners from the island of Ireland joined Tourism Ireland at Mahana, a holiday fair which took place in Lyon (France) last weekend.

Mahana Lyon is one of a series of regional holiday promotions taking place in France during 2012, which attracts over 27,000 visitors each year – including influential travel writers, tour operators and travel agents, as well as many thousands of potential holidaymakers living in and around Lyon looking for ideas and suggestions for their next short break or holiday destination.

Tourism Ireland in France is highlighting all the great reasons to visit Galway and Ireland this year – including ease of access, with direct Aer Lingus flights from Lyon to Dublin. Billy Condon, Tourism Ireland’s manager in southern Europe, said: “France is fourth largest overseas tourism market. Tourism Ireland has put an ambitious plan in place to increase the number of French holidaymakers by +40% over four years. Our new strategy will create a sense of urgency, to inspire French holidaymakers to ‘visit now’. It is now easier than ever to get to the island of Ireland from all parts of France, including from Lyon with a year-round flight operated by Aer Lingus.”

While the island of Ireland holds strong appeal in the French market – with about 400,000 French visitors coming here in 2011 – Tourism Ireland plans to deliver even stronger growth in the coming years.