Tourism Ireland’s latest promotion in Great Britain – a major roadshow series involving about 70 Northern Ireland tourism organisations – takes place in London, Manchester and Glasgow during the month of March. A number of tourism operators from Londonderry will take part in the roadshow and Tourism Minister Arlene Foster met with some of them, before they flew to GB, to wish them well.
The tourism roadshow – which aims to generate excitement about ni2012 and raise awareness of Northern Ireland as a fantastic holiday and short break destination – will take in shopping centres in London, Manchester and Glasgow, targeting shoppers and potential holidaymakers in those high-footfall locations. It kicked off last weekend in the busy Westfield Shopping Centre in London. It will also target some of the main tour operators and travel agents in and around those cities, encouraging them to include Londonderry and Northern Ireland in future holiday programmes.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “This type of roadshow, where we talk directly to prospective holidaymakers around Britain, as well as to influential tour operators and travel agents, provides us with an excellent opportunity to spread the good news about Northern Ireland as a holiday and short break destination. It is an excellent platform for our tourism partners from Northern Ireland to showcase their product here in Great Britain, helping to grow tourism business in 2012 and beyond.
“We very much welcome the business and networking opportunities of this roadshow to highlight the fantastic programme of major events planned for Northern Ireland under the banner of ni2012. With the imminent opening of iconic attractions such as Titanic Belfast and the Giant’s Causeway Visitor Centre, as well as events such as the Peace One Day concert at Ebrington in June, ni2012 provides a wonderful opportunity to showcase the new and vibrant Northern Ireland in Great Britain and elsewhere around the globe.”
2011 marked a welcome growth for visitors from Great Britain to Northern Ireland, with 772,000 GB visitors coming here during the first nine months of 2011, an increase of +6% over the same period in 2010.