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19 Jun 2012

Targeting Business Tourists in Washington DC

Several tourism companies from around the island of Ireland travelled to the US last week to attend a networking ‘Meet in Ireland’ event in the prestigious Irish Embassy in Washington DC. The event, organised by Tourism Ireland, provided a valuable opportunity for the participating companies to network with influential American conference and meeting planners, to showcase their product and to communicate what is unique about the island of Ireland as a conference and business tourism destination. The event was particularly timely given that United Airlines recently launched a new daily service between Washington DC and Dublin – providing a welcome boost for both business and leisure travellers to Ireland from the DC area.

Joe Byrne, Tourism Ireland’s executive vice president United States and Canada, said: “We were delighted that so many of the key decision-makers from this sector based around Washington DC took the time to come and meet our partners, demonstrating their keen interest in the island of Ireland as a business tourism destination for 2012 and beyond. Business tourism is an extremely important, high yield sector and Tourism Ireland is working hard to promote the island of Ireland as a premier business tourism destination. We very much welcome the new United Airlines service from Washington DC to Dublin; we will be working closely with United to maximise promotion of this route, to drive growth in both business and leisure travel to the island of Ireland.”

Tourism Ireland’s busy programme of activity to grow business tourism from North America this year includes a number of events, promotions and familiarisation visits which are highlighting ease of access, including the new United Airlines service from Washington DC to Dublin; the great facilities and good value rates available for meetings and conferences here; and getting the island of Ireland known for excellence in business support.


Previous Press Release

18 Jun 2012

Ireland Means Business at New Exhibition in Canada