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01 Jun 2012

Golf to the ‘Fore’ in GB at BMW PGA Championship

Pictured on the Tourism Ireland stand at the 2012 BMW PGA Championship, which took place last week at Wentworth in south east England, are Tom Randles, Randles Hotels, Killarney; Rebecca Cullen, Lough Erne Resort; Áine Mangan, Dublin East Coast Golf Alliance; Sofia Hansson, Tourism Ireland; and Justin Farrell, North & West Coast Links, based in Galway.

Golf is a major focus for Tourism Ireland in GB, and in other markets around the world, and the organisation has a busy schedule of promotions in place to grow the number of golf tourists in 2012 and beyond. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday here is about much more than a round of 18 holes – the combination of Ireland’s world-class golf and our unique brand of hospitality plays a key role in attracting golfers to come here.

David Boyce, Tourism Ireland’s head of business and sports tourism, said: “The island of Ireland boasts some fantastic golf courses and the BMW PGA Championship was an excellent opportunity for Tourism Ireland and our partners to showcase that superb golf product. We are undertaking a busy golf promotional programme this year, which includes capitalising on the success of our major golf champions as ambassadors for the island of Ireland. Great Britain is a very important market for golf, and for tourism to Ireland in general, and we in Tourism Ireland are pulling out all the stops to win business and to keep the island of Ireland ‘top of mind’ with the GB consumer this year.”