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08 Jul 2012

Tweetings from Cork!

Tourism Ireland welcomes T’winners of its unique T’weetour competition, a special tour of Cork to boost business tourism

Cork rolled out the red carpet to welcome the two winners of Tourism Ireland’s recent “T’weetour” competition this weekend. From the important business tourism sector, the winners were social media enthusiasts Toni Griggs, operations manager for ISES*, one of the most influential international event management bookers in Britain, and Sarah O’Donnell, online editor and feature writer with Mash Media.

During their time here, they visited some of Cork’s most recognised and historical sites – while tweeting and blogging live about their experiences. They sampled some of Cork’s venues for conferences, events and meetings and also got to experience some fun events which business delegates can enjoy here on the sidelines of their conference or meeting, interacting with locals and savouring aspects of our unique culture and heritage.

Tourism Ireland launched the “T’weetour”, a unique business tourism promotion, in Britain in May, targeting senior executives from ISES and ICCA* who are active in social media. Two of the five winners, Toni Griggs and Sarah O’Donnell, visited Cork this weekend, courtesy of Tourism Ireland. During their visit, they tweeted and blogged all about their experiences – in a bid to highlight all that Cork city and county have to offer to other influential decision-makers in the MICE (meetings, incentives, conferences and events) sector and to help boost business tourism visitors from GB.

David Boyce, Tourism Ireland’s head of business and sports tourism, said: “We are delighted to welcome Toni and Sarah to Ireland and show them some of what Cork has to offer the important business tourism sector. We want to highlight ease of access, the great facilities and good value rates available for meetings and conferences in Cork, as well as the great experiences delegates can enjoy on the sidelines of their meetings – showcasing the city and county as an excellent and enjoyable place to do business.

“Our T’weetour competition has allowed us to engage with the business tourism community in Britain in an innovative and unique way. Social media plays an important role today and, with both winners tweeting and blogging about their experiences live, we aim to attract new business and promote Cork as a destination of choice for conferences and business events in the future.”

The two winners had an action-packed weekend as they travelled around Cork. Staying at Hayfield Manor Hotel, their itinerary saw them take in and visit some of the best of what Cork has to offer. Some highlights of their itinerary were:
  • Dolphin watching and tour of Cork Harbour by high-speed dinghy
  • Lunch at the renowned Farmgate Café in the English Market           
  • Guided tour of Cork city centre
  • Visit to Cork Gaol
  • Dinner at Blackrock Castle
  • Hurling demo at Castlemartyr Resort       
  • Coffee and cakes at the Grainstore (the latest addition to Ballymaloe)
  • Tour of the Jameson Distillery in Midleton
  • Lunch at Fota Island Resort
  • Visit to Blarney Castle
Tourism Ireland’s busy programme of activity to grow business tourism from Great Britain this year includes a number of high profile events and promotions, which are highlighting ease of access, the great facilities and good value rates available for meetings and conferences here.

*ISES is the International Special Events Society, an organisation representing hundreds of professional events planners across GB; and ICCA is the International Congress and Convention Association, whose members organise international meetings and events.