Tourism Ireland and partners woo business tourism sector in Brussels
Tourism companies from around the island of Ireland attended a business tourism networking event in Brussels recently. Organised by Tourism Ireland, the event was attended by decision-makers from international associations and incentive agents based in Belgium, providing a valuable opportunity for the participating partners from Ireland to showcase their product and to communicate what is unique about island of Ireland as a conference and business tourism destination. Business tourism is the most lucrative form of tourism, offering significant economic benefits and, given that the headquarters of so many associations are based in Brussels, the city is an important source of association conference events for the island of Ireland.
Danielle Neyts, Tourism Ireland Belgium, said: “Given that the headquarters of over 2,000 associations are located in Brussels, it makes sense for us to proactively target this sector. These associations regularly hold conferences for thousands of delegates in different venues around the world, delivering significant economic benefits to the host country. We were delighted so many of these key business tourism decision-makers took the time to meet our partners, demonstrating their keen interest in Ireland as a business tourism destination for 2012 and beyond.”
Tourism Ireland’s busy programme of activity to grow business tourism from Belgium and elsewhere across Europe this year includes a number of events, promotions and familiarisation visits, which are highlighting ease of access, the great facilities and good value rates available for meetings and conferences here and getting the island of Ireland known for excellence in business support.