Representatives of ten leading business tourism companies from Shanghai and Beijing visited Wicklow last week, as guests of Tourism Ireland and Emirates.
The group included decision-makers from Chinese companies involved in the MICE (meetings, incentive, conferences and events) industry who organise international conferences, meetings and large-scale incentive events, including Beijing Utour International Travel Service – the largest outbound travel services company in China. They were here to discover more about the meeting and conference facilities and accommodation on offer in Wicklow and Ireland, as well as the great experiences business delegates can enjoy here on the sidelines of their conference or meeting. It was also an excellent opportunity to highlight the ease of access and connectivity between China and Ireland, with Emirates via Dubai to Dublin.
As well as a site inspection of The Ritz-Carlton near Enniskerry, their itinerary also included a visit to Powerscourt House and Gardens and an evening at Johnnie Fox’s pub. Arrangements for their itinerary were put in place by destination management company Custom Ireland.
Susan Li, Tourism Ireland China, said: “We are delighted that so many of these key business tourism decision-makers have taken the time to come to Wicklow and to Ireland, to experience at first-hand the world-class facilities on offer in this part of Ireland. The superb meetings, incentive and transport infrastructure on offer, coupled with the distinctive cultural experience, means the island of Ireland is an attractive destination for the business tourism sector in China. We are working closely with partners like Emirates to highlight ease of access to Ireland and the great value fares now available.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.