A group of influential journalists from the Middle East – including a TV crew from Dubai TV and a representative of ARN (the Arabian Radio Network) – visited Co Kildare last week as part of a fact-finding trip to Ireland. They flew to Dublin on Emirates’ inaugural flight from Dubai, as guests of Tourism Ireland and Emirates.
The aim of the journalists’ visit was to highlight the new route and the excellent connectivity between the Middle East and Dublin; and to showcase some of what this part of Ireland has to offer potential holidaymakers from the Gulf States. The group’s itinerary included a tour of the National Stud and Japanese Gardens as well as lunch at Harte’s Bar & Grill in Kildare town.
The new Emirates route from Dubai provides a very welcome boost for tourism, opening up the potential for increased tourism business for Ireland from the Middle East. Commenting on the visit of the TV crew and journalists, Amanda Burns, Tourism Ireland’s manager in Asia, said: “The new Emirates service greatly enhances our connectivity from vital new and emerging markets like the Middle East. We have worked closely, through co-operative marketing programmes, with Emirates and Dublin Airport to help secure and drive demand for this new route and this activity will continue in the months ahead.
“Tourism Ireland is delighted to welcome this TV crew and group of journalists to Kildare and to Ireland. Fact-finding visits like this are very important; they are a cost-effective way for us to get positive exposure for the island of Ireland through the media in the Middle East, helping us to showcase what we have to offer to a wide audience of potential holidaymakers. Tourism Ireland is very active right now in markets like the Gulf States, working to raise the profile of the island of Ireland as a premier holiday destination. We are highlighting the visa waiver scheme introduced by the Government last year, which encourages visitors from emerging tourism markets to visit Ireland if they are visiting the UK, without the hassle of applying for a separate visa.”