Scotland’s premier winter music festival and the world’s largest traditional and roots music festival, Celtic Connections, is under way in Glasgow right now. Representatives from Cultúrlann Uí Chanáin – the Irish language, arts and cultural centre in Londonderry – joined TI this week to help showcase some of the arts and culture of Northern Ireland.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Music and culture are vital components of the tourism experience and platforms such as Celtic Connections help us to spread the word about Northern Ireland as a premier holiday destination with an appealing cultural offering for visitors, particularly among our near neighbours in Scotland. With an exciting programme of events taking place this year under the banner of ni2012, and preparations under way for Derry~Londonderry’s UK City of Culture year in 2013, there has never been a better time for us to showcase Northern Ireland in Scotland and elsewhere in GB.”
2011 marked a welcome growth for visitors from Great Britain to Northern Ireland, with 772,000 GB visitors coming here during the first nine months of 2011, an increase of +6% over the same period in 2010. Vanessa Markey continued: “ni2012 will be at the heart of Tourism Ireland campaigns and promotions in GB right throughout 2102. We will build on the growth in visitor numbers form GB in 2011 and will undertake dedicated Northern Ireland campaigns which position the province as a ‘must visit’ destination in a new way.”