Tourism operators from around the island of Ireland travelled to London, to join Tourism Ireland for ‘Excursions’, an annual group travel show which attracts over 1,000 influential coach and group tour operators from around Great Britain.
The one-day show provided an ideal opportunity for the participating tourism companies to network and do business face-to-face with decision-makers in the important coach and group travel sector. Visitors to the show included coach tour operators, teachers, as well as group travel organisers representing all types of clubs and associations around Britain, who are responsible for putting in place the arrangements for holidays and excursions for groups. The objective was to encourage them to introduce the island of Ireland into their programmes or brochures for 2012, or to extend the programmes in which Ireland already features.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Great Britain is our largest and most important tourism market, delivering about 45% of all our overseas visitors. Tourism Ireland has an extensive promotional campaign under way in GB for 2012; our promotions are communicating the island of Ireland as a holiday destination in which people can imagine themselves having a different and distinctive experience from a holiday at home in GB, and therefore one worth making the extra effort to visit. We are placing the spotlight on Ireland as an ideal, convenient and great value holiday destination.”