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14 Feb 2012

Northern Ireland tourism industry ‘climb aboard’ holiday fair in Glasgow

Tourism representatives from across Northern Ireland joined Tourism Ireland at the Holiday and Travel Exhibition in the SECC (Scottish Exhibition and Conference Centre) in Glasgow.

The three-day show is one of the leading travel shows in Scotland, attracting thousands of visitors, especially families, all looking for ideas and suggestions for their next short break or holiday destination. Hoteliers, carriers and visitor attractions, including the Giant’s Causeway and Titanic Belfast, joined Tourism Ireland on the stand which was specially themed around ni2012.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Consumer shows are still one of the best ways to convey our message about Northern Ireland as a first-class holiday and short break destination. Having the Ulsterbus coach at the show with its ‘giant’ livery was a real focal point and provided a great talking point for visitors to our stand. Coach tourism business remains very important for the Northern Ireland tourism industry, particularly from closest overseas market, Scotland. With an exciting programme of events taking place this year under the ni2012 banner, and preparations under way for Derry~Londonderry’s UK City of Culture year in 2013, there has never been a better time for us to showcase Northern Ireland in Scotland and elsewhere in GB.”

2011 marked a welcome growth for visitors from Great Britain to Northern Irelnad, with 772,000 GB visitors coming here during the first nine months of 2011, an increase of +6% over the same period in 2010. Vanessa Markey continued: “ni2012 will be at the heart of Tourism Ireland campaigns and promotions in GB right throughout 2012. We will build on the growth in visitor numbers from GB in 2011 and will undertake dedicated Northern Ireland campaigns which position the province as a ‘must visit’ destination in in a new way.”