More than 100 French conference and meeting planners attended a networking ‘Meet in Ireland’ event in the prestigious Irish Embassy in Paris. The event – organised by Tourism Ireland – provided a valuable opportunity for Tourism Ireland and its 19 Irish partners – including hotels, conference venues, PCOs (professional conference organisers), convention bureaux and Aer Lingus – to showcase their product and to communicate what is unique about the island of Ireland as a conference and business tourism destination. Business tourism is the most lucrative form of tourism, offering significant economic benefits.
Billy Condon, Tourism Ireland’s manager for Southern Europe, said: “We were delighted that so many of the key decision-makers from this sector took the time to come and meet our partners, demonstrating their keen interest in Ireland as a business tourism destination for 2012 and beyond. Ireland has always been a strong player in the French marketplace for incentive business and we were very pleased with the strong turnout from the association conference sector, which, together with our industry partners, we are proactively targeting in 2012.”
Tourism Ireland’s promotional programme to grow business tourism from France this year includes highlighting the superb meetings, incentive and transport infrastructure on offer here; ease of access from France to Ireland; as well as the good value rates available for meetings and conferences.