Tourism Ireland and partners attended the recent Salon Européen des Pêches en Mer, a sea angling fair in Nantes, in western France.
Focusing mainly on sea angling and boating, the fair attracted about 25,000 visitors, including travel agents and tour operators who specialise in angling holidays, as well as many thousands of French fishing enthusiasts, all looking for ideas and suggestions for their next fishing break or holiday destination.
The French market performed well for tourism to the island of Ireland in 2011, delivering about 389,000 visitors, an increase of +13% on 2010. Billy Condon, Tourism Ireland’s manager in Southern Europe, said: “France is an important source of visitors and tourism revenue for Ireland. Tourism Ireland is currently rolling out an extensive promotional programme for 2012 in France; fishing is just one of the activities we are promoting, highlighting the island of Ireland as a fantastic fishing and holiday destination.”