Tourism Ireland in France launched its marketing plans for 2013 this week – at an event in Paris attended by leading French tour operators and travel media. Mainland Europe – and in particular France and Germany – is an increasingly important market for tourism to the island of Ireland and in 2013 Tourism Ireland aims to welcome almost 2.5 million European visitors.
Billy Condon, Tourism Ireland’s manager for Southern Europe, said: “We have a busy programme of promotions planned for 2013. The major focus of our activity will be The Gathering Ireland 2013 and Derry~Londonderry UK City of Culture – which will provide fresh and compelling reasons for French people to visit next year. We will continue to highlight the distinctiveness of a holiday on the island of Ireland, the great value available and the ease of access from France. Our message for French holidaymakers is that there has never been a better time to visit.”