3.2+ million Europeans to read about Dublin and Ireland
Tourism Ireland marked the inaugural Ryanair flight from Maastricht (Maastricht-Aachen) to Dublin by inviting nine top travel writers from the Netherlands, Germany and Belgium to visit Ireland.
Representing various print and online publications with a combined readership of over 3.2 million potential Dutch, Germany and Belgian holidaymakers, the journalists were here to experience at first-hand some of the many things to see and do in Dublin for stories they are planning to write about city breaks here. Given that the journalists all represented media outlets from in and around the Dutch city of Maastricht – which is also within easy reach of a number of German and Belgian cities like Aachen, Cologne and Liège – this was also a fantastic opportunity to highlight the new Ryanair route and the excellent connectivity between this part of Northern Europe and Ireland.
During their time here, the group visited some of Dublin’s most iconic attractions, including the Guinness Storehouse, the National Museum of Ireland and the Old Jameson Distillery, before stopping off at Trinity College to view the Book of Kells. Their itinerary, designed by Fáilte Ireland, also included a Le Cool walking tour of Dublin and an evening at The Irish House Party on Francis Street.
Karen van der Horst, Tourism Ireland’s manager in the Netherlands, said: “Tourism Ireland was delighted to invite this group of journalists to visit Dublin. Fact-finding visits such as these are an extremely important element of our promotional activity; they are a really effective way for us to get positive exposure through the media about the superb tourism product on offer in Dublin and Ireland.
“Mainland Europe is an increasingly important market for Irish tourism, now delivering even more holidaymakers and revenue than Great Britain – and, with the addition of this new route, we have the opportunity to attract even more Northern European holidaymakers. We very much welcome this new flight from Maastricht and look forward to working closely with Ryanair to maximise the promotion of the new route. As an island, direct, convenient and competitive access services are critical to achieving growth in inbound tourism.”
The new Ryanair route from Maastricht-Aachen to Dublin will operate three times a week and will provide an additional 60,000 seats from the Netherlands to Ireland every year.