Ireland has been named ‘best tourism destination’ in the United States by frequent travellers. In a survey conducted during 2012, readers of US travel magazine Global Traveler named Ireland their favourite tourism destination overall.
The magazine asked 28,000 of its business and luxury traveller readers to select their favourite destination, airline and other travel-related products and services. The gala awards ceremony took place in Beverly Hills in California and was attended by travel industry leaders. Alison Metcalfe, Tourism Ireland’s Vice President of Marketing in the US, said: “We are delighted that Ireland has been singled out for this accolade by the readers of Global Traveler. Tourism Ireland has had a very busy programme of promotional activity right throughout 2012, to build awareness of the island of Ireland as a premier vacation destination among American consumers. It is really important to make the island of Ireland stand out from other destinations – so this award is good news indeed, particularly as we prepare to kick off our extensive 2013 promotional drive.”
2012 looks set to be one of the strongest years ever for visitors from North America to Ireland (since the previous high of 2007, when we welcomed over one million visitors). And, with the number of airline seats from the United States to Ireland set to grow by +20% for the summer of 2013, Tourism Ireland believes this is a market of considerable potential. A new three-year plan – ‘Make Ireland Jump Out’ – will be rolled out in the US in 2013. It aims to increase the number of American visitors by +20% between 2013 and 2015 and to win a greater share of all travel by Americans to Europe.
This is the ninth year of the Global Traveler's GT Tested Reader Survey, presented annually to recognise the most outstanding destinations, airlines, hotels, frequent flyer programmes and other travel-related services. The survey is organised by Global Traveler magazine, a glossy travel magazine with more than 125,000 readers.