A number of golf tourism operators travelled to the United States last week, to join Tourism Ireland at the 2012 Barclays PGA Championship at Bethpage State Park in Farmingdale, New York.
Golf is a major focus for Tourism Ireland in the US, and in other markets around the world, and the organisation has a busy schedule of promotions in place to grow the number of golf tourists to the island of Ireland. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday here is about much more than a round of 18 holes – the combination of Ireland’s world-class golf and our unique brand of hospitality plays a key role in attracting golfers to come here.
Alison Metcalfe, Tourism Ireland’s vice-president of marketing in the United States, said: “The recent Barclays tournament provided an excellent opportunity for Tourism Ireland and our partners to showcase the superb golf offering around the island of Ireland to thousands of American golf fans. The US golf market remains a priority for Tourism Ireland and we have a busy promotional programme under way, to encourage more people to consider a golfing holiday in Ireland, which includes capitalising on the success of our major golf champions as ambassadors for the island of Ireland. We are working hard to drive home the message that the island of Ireland offers golfers the complete package – with top courses, stunning scenery and the warmest of welcomes. We are also urging the millions of people of Irish descent living and working around the US, as well as those with Irish connections or an affinity for Ireland, to come and try out our world-class golf for themselves, as part of the Gathering.”