The Festival Interceltique took place in the city of Lorient in Brittany this week. With a huge audience of some 700,000 people coming together to celebrate Celtic music and culture, it was the ideal opportunity for Tourism Ireland in France to kick off its promotional programme for the Gathering.
Tourism Ireland had a busy stand on the Quai de la Bretagne, at the port in Lorient, distributing information about the Gathering and holidays to Ireland. A full-page colour ad for the Gathering featured in the festival programme, which was distributed with Télé 7 jours
magazine to about 116,000 people. Featuring a competition to win a trip to Ireland in 2013, the ad invited readers to come to the Ireland stand at the festival to find out more about the Gathering.
The Festival Interceltique is an annual festival which takes place in the heart of the city of Lorient every August, with about 200 events and shows featuring traditional Celtic music, singing and dancing.
Billy Condon, Tourism Ireland’s manager for southern Europe, said: “The Festival Interceltique in Lorient is an ideal opportunity for us to kick off our promotional programme for the Gathering here in France. We are extending an invitation to people with Irish connections right around France to come and visit Ireland next year. And we are also calling on expatriates and those with an affinity for Ireland to get involved and organise their own Gathering events in Ireland next year.”
Tourism Ireland is planning an extensive promotional programme of events for ‘The Gathering Ireland 2013’ this autumn in Great Britain, the United States, Australia and other markets, working with the Gathering project team.