Thousands read about Waterford on Twitter
Two of Britain and Ireland’s best-known chefs enjoyed a gastronomy-themed visit to Co Waterford recently, as guests of Tourism Ireland.
Richard Corrigan – owner of the renowned Corrigan’s Mayfair restaurant and a regular on British television – and Angela Hartnett – a protégé of Gordon Ramsay and best known for her role on the TV programme Hell’s Kitchen – were here to experience at first-hand our world-famous hospitality and the high standard of gastronomy on offer in this part of Ireland. Their itinerary, designed by Fáilte Ireland, included the Waterford Festival of Food, clay pigeon shooting at Ballynatray House & Estate near Lackaroe near Youghal and an overnight stay at the estate.
Throughout their time in Waterford, Richard and Angela interacted with their 24,000 Twitter followers (@CorrigansFood and @AngelaHartnett), sharing tips about their trip and highlighting the fantastic food on offer in this part of Ireland and the many things to see and do here. The objective was to raise awareness of the trip to ‘foodies’ and potential holidaymakers around Great Britain, our largest and most important tourism market.
Also invited by Tourism Ireland to visit Waterford were some leading British food writers and experts, who were researching articles they are writing about culinary breaks in Waterford and Ireland. These included Matthew Fort (@matthewfort), food and drink editor with the Guardian and an award-winning author and judge on the popular TV series The Great British Menu; Richard Vines (@Richardvines), a food critic with Bloomberg; and Emma Duggan (@doogstar1), senior head chef at the Whitechapel Gallery Dining Room in London. They enjoyed a spot of salmon fishing on the River Blackwater and dinner at the O’Brien Chop House in Lismore.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Food is an integral part of any short break or holiday and we know that our British visitors enjoy authentic, locally-produced food. Fact-finding visits such as this are extremely important in helping to increase awareness in GB of the superb food and tourism product on offer in Waterford and Ireland and our wonderful hospitality. ‘Great Value Eating’ has been a focus of Tourism Ireland’s promotional campaigns in GB in recent years and Tourism Ireland has a busy programme of activity in place for 2012 which includes helping to raise awareness of Ireland as a superb food tourism destination.”