Three influential travel writers from Australia enjoyed a tour of the newly-opened Titanic Belfast last week, as well as a visit to the Titanic Dock and Pump House.
The journalists were invited to Northern Ireland as guests of Tourism Ireland and Etihad Airways, to experience Belfast, its Titanic legacy and maritime heritage at first-hand. Their itinerary, designed by Northern Ireland Tourist Board, also included a visit to Belfast City Hall and a Titanic-themed dinner in Belfast’s Merchant Hotel.
Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “These journalists were delighted to come to Belfast and to have the opportunity to visit the iconic Titanic Belfast and to find out more about the city’s connection with the famous ship. Visits such as this are an excellent opportunity to showcase Belfast and Northern Ireland, as the articles the journalists will write will be read by thousands of potential holidaymakers in Australia.
“The superb programme of new attractions, events and historic anniversaries taking place in Northern Ireland this year, including the opening of the new Giant’s Causeway Visitor Centre, the Irish Open at Royal Portrush and the Peace One Day Concert in Londonderry, presents us with a significant opportunity to deliver a new message to potential visitors about Northern Ireland and to show them why they should choose to come here. Tourism Ireland has a busy programme of promotional activities under way in Australia for 2012, capitalising on this unprecedented opportunity and highlighting the strengths of Northern Ireland – iconic experiences, friendly people and value for money. We are working closely with partners like Etihad Airways to highlight ease of access to the island of Ireland and the great value fares now available.”