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24 Apr 2012

Spotlight on Ireland in the Middle East

400,000+ potential holidaymakers to learn about attractions of Wicklow and Kildare

A group of top journalists from the Middle East visited Ireland recently, as part of a fact-finding trip to Ireland. Invited here by Tourism Ireland, the journalists flew from Abu Dhabi to Dublin courtesy of Etihad Airways.

The influential group included a crew from the CNBC Arabia TV station (the larget Arabic business TV channel in the Gulf region), the editor of Travel Trendz magazine and a journalist from Al Qabas (daily newspaper in Kuwait). With a combined audience of over 400,000 people – or potential holidaymakers – in the Middle East, this visit was a fantastic opportunity to showcase some of what this part of Ireland has to offer. It was also a valuable opportunity to highlight the excellent connectivity between the Middle East and Ireland. The group’s itinerary was designed by Fáilte Ireland.

Commenting on the visit of the TV crew and journalists, Amanda Burns, Tourism Ireland’s manager in Asia, said: “Tourism Ireland is delighted to bring this influential media group to Kildare and to Ireland. Fact-finding visits like this are very important; they are a cost-effective way for us to get positive exposure for the island of Ireland through the media in the Middle East, helping us to showcase what we have to offer to a wide audience of potential holidaymakers.

“Tourism Ireland is very active right now in markets like the Gulf States, working to raise the profile of the island of Ireland as a premier holiday destination. We are highlighting the visa waiver scheme introduced by the Government last year, which encourages visitors from emerging tourism markets to visit Ireland if they are visiting the UK, without the hassle of applying for a separate visa. We are also working closely with partners like Etihad Airways and Dublin Airport to highlight ease of access to Ireland and the great value fares now available.”

Previous Press Release

23 Apr 2012

American journalists check out Royal Portrush