Three influential travel writers from Australia stopped off in Co Meath earlier this week, as part of a fact-finding trip to Ireland. They were welcomed to Slane Castle, where they enjoyed some whiskey-tasting, by Lord Henry Mountcharles.
The journalists flew to Ireland as guests of Tourism Ireland in Sydney and Etihad Airways, to experience at first-hand some of what this part of Ireland has to offer holidaymakers from ‘down under’. Their itinerary, designed by Fáilte Ireland, also included an overnight stay at Tankardstown House.
Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “We were delighted to bring these influential journalists to Co Meath and to Ireland. The publicity value of a trip like this is fantastic – the journalists’ articles will be read by thousands of potential Australian holidaymakers. Tourism Ireland has a busy programme of promotional activities under way in Australia for 2012, highlighting the distinctiveness of a holiday in Ireland and great reasons to visit. We are working closely with partners like Etihad Airways to highlight ease of access to Ireland and the great value fares now available.”
The Australian market performed well for tourism to the island of Ireland in 2011, delivering about 126,000 visitors, an increase of +7% on 2010. The average length of stay for Australian holidaymakers is ten nights and they tend to travel to several different regions when they are here.