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23 Apr 2012

American journalists check out Royal Portrush

Top American journalists took time out to visit Royal Portrush Golf Club during their recent visit to Northern Ireland. Invited here by Tourism Ireland, the journalists were keen to see Royal Portrush, the venue for this year’s Irish Open and rated one of the top courses in the world.

The journalists, whose itinerary was designed by the Northern Ireland Tourist Board, began their tour around Northern Ireland in Belfast, where they visited the recently-opened Titanic Belfast and attended the MTV Titanic Sounds concert at the Titanic Slipways. After their visit to Royal Portrush, the Carrick-a-Rede rope bridge and the Giant’s Causeway, the group enjoyed a walking tour of Derry’s city walls before moving on to Co Fermanagh and an overnight stay at Lough Erne Resort. Their final day was spent following the St Patrick’s Trail through Armagh and Downpatrick, with an overnight stop at Montalto Estate near Ballynahinch in Co Down. 
Joe Byrne, Tourism Ireland’s head of North America, said: “Visits such as this for influential American journalists are an excellent opportunity to showcase the high standard and variety of tourism product on offer in Northern Ireland for potential US visitors. The publicity value of the articles the journalists will write is fantastic – they will be read by hundreds of thousands of potential holidaymakers in New York, Chicago, San Diego, Atlanta and other cities around the US. 

“The superb programme of new attractions, events and historic anniversaries taking place this year – including the recent opening of Titanic Belfast, the new Giant’s Causeway Centre due to open at the beginning of this summer, the Irish Open taking place at Royal Portrush, the Peace One Day Concert at Ebrington and the Happy Days International Beckett Festival in Enniskillen – means that these travel writers will have great scope to write about all that is new and interesting about Northern Ireland.”

North America is a critically important market for tourism to Northern Ireland and the island of Ireland. Visitors from North America stay longer, spend more than the average visitor and tour more extensively around the island.