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16 Apr 2012

1.4 million Canadians tune in to Belfast and Northern Ireland

Canada’s favourite breakfast television show, Canada AM, broadcast live from Northern Ireland last Thursday (12 April) and Friday (13 April) to an estimated audience of 1.4 million TV viewers, or potential holidaymakers, courtesy of Tourism Ireland and NITB. 

Presenters of Canada AM Jeff Hutcheson and Marci Ien flew into town to do the live broadcasts from Carrickfergus Castle and the recently-opened Titanic Belfast centre. Viewers also got to see fantastic footage of Jeff’s adventure along the Causeway Coast, which included stops at the Giant’s Causeway and the Carrick-a-Rede rope bridge. Shining the spotlight on some of the many things to see and do here for Canadian holidaymakers, both broadcasts also focused on the strong links between Canada and Northern Ireland and Marci even told viewers about her ‘top five things to do in Belfast’. Local people could also use the opportunity to beam personal greetings messages directly into the homes of loved ones living in Canada. 

Jayne Shackleford, Tourism Ireland’s manager in Canada, said: “We are absolutely delighted that Canada AM agreed to do these live broadcasts from Northern Ireland. It was a tremendous opportunity to highlight and showcase some of the very best of what we have to offer to a huge Canadian audience. Canada AM is the most popular morning TV show here in Canada and the broadcasts from Carrickfergus and Belfast were seen by an estimated 1.4 million viewers on both Thursday and Friday.

“2012 is shaping up to be a fantastic year for tourism to Northern Ireland and we have a very extensive programme of promotional activity under way, shining the spotlight on Northern Ireland for potential Canadian holidaymakers. The hugely successful opening of Titanic Belfast has already helped to generate fantastic publicity for Belfast and for Northern Ireland here in Canada. With other upcoming events like the Irish Open at Royal Portrush, the Peace One Day concert, as well as the completion of the Giant’s Causeway Visitor Centre this summer, we are telling Canadians that there has never been a better time to visit Northern Ireland.”