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Star Wars

The release of Star Wars: The Last Jedi – which features the Wild Atlantic Way – presents Tourism Ireland with a truly unique opportunity to highlight Ireland in 2018. Targeting fans of the science fiction franchise everywhere, Star Wars: The Last Jedi was the most anticipated film of the year and Tourism Ireland will continue to take every opportunity to maximise the Star Wars connection with Ireland.

Tourism Ireland’s promotional campaign will roll out in 15 markets – Britain, the United States, Canada, Germany, France, Spain, Italy, the Netherlands, Belgium, the Nordic region, Australia, New Zealand, Japan, India and the GCC.

The Wild Atlantic Way made its first Star Wars appearance in the final moments of the 2015 blockbuster, The Force Awakens, with Skellig Michael doubling as Luke Skywalker’s hide-out island. But the journey didn’t end there. The Wild Atlantic Way has continued to wow audiences around the globe in Star Wars: The Last Jedi. Filming locations included Loop Head, the Dingle Peninsula (where the crew recreated the sixth century monastic ‘beehive’ huts of Skellig Michael on Ceann Sibéal), as well as Brow Head near Crookhaven.