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Star Wars

The release of Star Wars: The Force Awakens – which features Skellig Michael – presents Tourism Ireland with a truly unique opportunity to highlight the South West and Ireland in 2016. Targeting fans of the science fiction franchise everywhere, Star Wars: The Force Awakens was the most anticipated film of the year and Tourism Ireland will continue to take every opportunity to maximise the Star Wars connection with Ireland.

The campaign is being rolled out in 14 different markets – including Britain, the United States, Canada, Germany, France, Spain, Italy, the Netherlands, the Nordic region, Australia, New Zealand, India, South Africa and the GCC.

Tourism Ireland’s first behind-the-scenes film, unveiled in January, has been viewed 3.5 million times on Facebook and YouTube. And international media coverage worth an estimated €13.4 million has been generated, highlighting the Star Wars connection with Ireland and the Wild Atlantic Way.