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Spring Campaign 2018

Tourism Ireland is undertaking an extensive first-half marketing campaign to build on the success of 2017 and continue to grow overseas tourism to the island of Ireland in 2018. 

The Wild Atlantic Way, the Causeway Coastal Route, Ireland’s Ancient East, Belfast and Dublin continue to be a major focus of Tourism Ireland’s promotions in 2018. The organisation will continue to leverage its strength in digital and social media. Screen tourism will remain a priority and we continue to leverage the huge global popularity of Star Wars and Game of Thrones. Events like the Irish Open at Ballyliffin will also be leveraged.