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First Half Campaign 2016

Our first half marketing campaign has been in full swing through the spring and summer promoting the island of Ireland in our 23 markets, building on last year’s success and ensuring that 2016 is another record year for tourism from overseas.

The Wild Atlantic Way and the Causeway Coastal Route continue to be a major focus of Tourism Ireland’s promotions, along with the global roll-out of Ireland’s Ancient East. Other top themes include Dublin: A Breath of Fresh Air, Titanic Belfast, Northern Ireland Year of Food and Drink, as well as a range of top festivals and events. Our innovative screen tourism campaigns on social media are leveraging connections with Star Wars: The Force Awakens and season six of HBO’s Game of Thrones, to reach millions of fans worldwide; while earlier, our biggest ever Global Greening campaign saw over 240 icons in 127 cities and 45 countries go green to mark St Patrick’s Day, the traditional start of the tourism season.