Tourism Ireland has launched its autumn promotional campaign, to boost late-season travel to the island of Ireland from around the world. The September to December period usually yields as much as 30% of our annual overseas tourism business.
The campaign – which is being rolled out in Great Britain, North America, Mainland Europe, Australia and emerging markets – will incorporate a major focus on city breaks, as well as on attracting visitors to more rural areas over the coming months.
Highlights include co-operative promotions with TripAdvisor, Expedia, Ryanair, Aer Lingus, KLM, Stena Line, American, Norwegian and Qatar; extensive online advertising; as well as a busy programme of digital, PR and social media activity.
We are showcasing the many festivals and events taking place right around the island this autumn and winter – from the Dublin Theatre Festival to the Belfast International Arts Festiva, as well as Culture Night, the Bram Stoker Festival, Galway International Oyster Festival, Foyle Halloween Carnival, Belfast Comedy Festival, Cinemagic Belfast, Waterford Harvest Festival, Cork Jazz Festival, Savour Kilkenny, Lisdoonvarna Matchmaking Festival, Wexford Festival Opera and New Year Festival (NYF) Dublin.
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