Tourism Ireland has launched its €9/£7 million promotional campaign to boost late-season travel from around the world. The September to December period yields as much as 30% of annual overseas tourism business.
The campaign – which is being rolled out in Great Britain, North America, Mainland Europe, Australia and emerging markets – features a focus on city breaks as well as on visitor experiences and attractions right around the island. Highlights include co-operative promotions with Ryanair, Aer Lingus and Stena Line, transatlantic and long-haul airlines like Delta, American and Ethiopian Airlines; extensive online advertising; as well as a busy programme of digital, PR and social media activity.
We are showcasing the many festivals and events taking place around the island this autumn and winter – from the Dublin Theatre Festival to the Banks of the Foyle Halloween Carnival in Londonderry, as well as Culture Night, Lisdoonvarna Matchmaking Festival, Belfast Comedy Festival, Galway International Oyster Festival, Bram Stoker Festival, Sligo Live, Belfast International Arts Festival, Cork Jazz Festival, Wexford Festival Opera and New Year Festival (NYF) Dublin.
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