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Australia

Australia offers significant potential for tourism to the island of Ireland and is the third most important market for tourism to Northern Ireland.

Visitor levels from Australia to Ireland increased by +40%, and to Northern Ireland by +31%, between 2010 and 2014.

Australia is the third most important market for tourism to Northern Ireland.

Tourism Ireland's new, three-year strategy for growth sets out challenging and ambitious targets which will see the number of Australian visitors grow by +20% by the end of 2017.

Market Downloads


Australian Market Review
Australia Market Profile