is Chief Executive of Fáilte Ireland, the state agency responsible for guiding and supporting the sustainable development of tourism in Ireland. He was appointed to this position in 2003 and, under his stewardship, the agency has continually evolved in response to the needs of tourism development. More recently, he has successfully championed an ‘experience brand’ strategy to drive sustainable growth in inbound tourism. Over the period 2012-2013, he was Chairman of The Gathering, Ireland’s largest community-driven tourism initiative. Prior to joining Fáilte Ireland, he was Chief Executive of CERT, the state tourism training agency, from 1998 to 2002. He joined tourism from the food sector, where he had been Head of Marketing within Bord Bia, the Irish Food Board, from 1994 to 1998. From 1986 to 1993, he worked with Coras Beostoic agus Feola (The Irish Meat and Livestock Board) as Economist and, latterly, as Director of Planning. He has served on several Government fora relating to tourism strategy and policy. He is a graduate of UCD and holds a master’s degree in business administration.