Tourism Ireland devises and delivers world-class marketing programmes in 21 markets across the world.
We work in close co-operation with industry partners on the island of Ireland as well as with the travel trade, online operators, media, air and sea carriers overseas to encourage consumers to 'Fill Your Heart With Ireland'.
Tourism Ireland has developed a detailed and in-depth understanding of our key markets and the best-prospects consumers within them, as well as any significant changes taking place, which we are happy to share with our partners in the industry.
In this section, you will find details of market performance, insights into market trends and consumer behaviour, examples of Tourism Ireland’s marketing activity in key markets, information on how to become involved with us in marketing your own product or service overseas, and contact details for further information.
View all Marketing Highlights
Highlights from Tourism Ireland's St Patrick's Day Programme
Spotlight on Tourism Ireland's 'greening' initiative worldwide.
Highlights from our latest Game of Thrones® campaign.