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Great Britain market

2016 was a record year for tourism to the island of Ireland with growth from all market areas.

Great Britain is one of the most important markets for tourism to the island of Ireland. It delivers over one quarter of all overseas tourism revenue and around half of all the overseas visitors to the island. Great Britain is also hugely significant for tourism to Northern Ireland. Tourism Ireland estimates that the Great Britain Market delivered €1.5bn (+10%) to the economies of the island in 2016.

Great Britain delivers over one quarter of all overseas tourism revenue and around half of all the overseas visitors to the island.

British visitors to Ireland grew by +9% to over 3.4 million in 2016 – an additional 275,000 visitors when compared to the previous year. Revenue also grew by +9% to over €1 billion – an additional €87 million for the economy compared to 2015.

Results for the first nine months of 2016 from the Northern Ireland Statistics and Research Agency (NISRA) suggest that visitor revenue from Great Britain to Northern Ireland increased by +13% to £240 million and visitors from Britain to Northern Ireland grew by +5% when compared to the same period.

Market Downloads

Great Britain Market Profile
GB Path to Growth