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Great Britain market

Great Britain is the largest single market for tourism to the island of Ireland, delivering almost 50% of all overseas visitors and around one-third of all overseas tourism revenue.  GB is also hugely significant for tourism to Northern Ireland.

Latest available data indicates that visitors from GB grew strongly in 2014.  Figures from Ireland’s Central Statistics Office (CSO) show visitor growth of +6% from GB last year. Figures from the Northern Ireland Research and Statistics Agency show holidaymaker growth of +1% in 2014.

 

GB delivers 50% of all overseas visitors and around one-third of all overseas tourism revenue.

Steady growth continues in 2015 and recent results from the CSO suggest GB visitors to Ireland are up 11% in the period January to July 2015.  Results for Q1 2015 for Northern Ireland will be published shortly by NISRA.

Market Downloads

Great Britain Market Profile
GB Path to Growth