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Tourism Ireland devises and delivers world-class marketing programmes in over 20 markets across the world. 
We work in close co-operation with industry partners on the island of Ireland as well as with the travel trade, online operators, media, air and sea carriers overseas to encourage consumers to “Jump in to Ireland”.

Our Markets

Tourism Ireland have developed a detailed and in-depth understanding of our key markets and the best-prospects consumers within them, as well as any significant changes taking place, which we are happy to share with our partners in the industry.

In this section, you will find details of market performance, insights into market trends and consumer behaviour, examples of Tourism Ireland’s marketing activity in key markets, information on how to become involved with us in marketing your own product or service overseas, and contact details for further information.

spending View Market

Marketing Highlights


Let’s make 2016 the biggest Global Greening ever

Star Wars

Some highlights from our Star Wars campaign

Autumn Campaign 2015

Highlights from our autumn campaign across all markets.

Spotlight on Northern Ireland Golf

Some examples from our programme of activity to highlight the Irish Open at Royal County Down.

View all Marketing Highlights