Great Britain - St Patrick's Campaign 2011


The London Eye goes green for St Patrick's Day


British Prime Minister David Cameron receives a bowl of shamrock from Niall Gibbons, Chief Executive, Tourism Ireland, designer Louise Kennedy and Joan Burton, Minister for Social Protection. 

Battersea Power Station, London, and Nelson Monument, Edinburgh, go green for St Patrick's Day

Best of Britain and Ireland: Promoting the Ireland message at the ‘Best of Britain and Ireland’ trade fair at the NEC Birmingham, on 16 and 17 March.  Leading Great Britain coach operators and group travel organisers, as well as key media contacts including members of the British Guild of Travel Writers, attended the business-to-business event.

Mega Publicity Drive:  Tourism Ireland’s publicity drive in GB was stepped up over St Patrick’s, targeting national and regional print, broadcast, online media and prominent bloggers.  
Millions of potential holidaymakers saw or heard Tourism Ireland CEO Niall Gibbons highlight the island of Ireland on high profile shows like BBC Breakfast, London Broadcasting Corporation News and BBC Radio 4’s You and Yours.  
Live broadcasts from the Dublin St Patrick’s parade were syndicated to national and regional radio and TV channels across GB.  Gráinne Seoige broadcast live from the Guinness Storehouse; Dana was on Premier Christian Radio; Daniel O’Donnell took part in a number of live and recorded interviews which will run on BBC regional radio stations throughout the year; and competitions for holidays to Ireland ran on popular TV and radio shows, including Daybreak and Loose Women on ITV.

St Patrick's Parade in London  - Jimmy Deenihan, Minister for Arts, Heritage and Gaeltacht Affairs, joined Tourism Ireland's Niall Gibbons to watch the St Patrick’s parade in London.  Tourism Ireland and industry partners promoted at the St Patrick’s Festival in London, with island of Ireland ads running on the big screen at Trafalgar Square on the day.


Sales Blitz in Glasgow:  Alex Mehaffy, Giant’s Causeway Visitor Centre; Vanessa Markey, Tourism Ireland; Mary O’Neill, Ramada Hotel, Portrush; and Simon Gregory, Tourism Ireland; during a three-day sales blitz in Glasgow which promoted Northern Ireland to influential Scottish group and coach tour operators, and to consumers. 


Schools' Competition:  Once again this year, Tourism Ireland worked with the Greater London Authority (GLA) and Bord Bia to run a competition for school students, to portray their image of the island of Ireland through drawing, painting or sculpture.