Commenting on today’s CSO figures for the first seven months of 2014, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s CSO figures are very strong – confirming growth of +9.9% in overseas visitors to Ireland for the January to July period, an additional 387,900 visitors when compared with the same seven-month period in 2013. Given that overseas tourism business accounts for almost 60% of all tourism revenue, this is good news indeed, with the increase in visitor numbers from overseas helping to boost employment around the country.
“I am delighted to report that we are seeing growth from all of our market areas around the world this year. I am particularly pleased to see visitor numbers from Great Britain increasing by +11.3% for the first seven months (178,200 additional visitors). 2014 is also set to be another record year for tourism from North America, with growth of +11.1% (74,300 additional visitors). And it is very encouraging to see growth from Mainland Europe of +6.8% (96,100 additional visitors) and our long-haul markets (+17.1%).
Niall Gibbons continued: “We are determined to ensure that tourism growth continues. In the coming weeks, we will roll out an extensive autumn campaign – aimed at boosting late-season travel to Ireland from around the globe and keeping this momentum going. The period September to December traditionally yields as much as 30% of overseas tourism business.”
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Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.