Promoting Mayo Around the World

26 Aug 2014

Millions of people around the world are seeing advertising and other promotions for Mayo and the West of Ireland this year.

Tourism Ireland is undertaking an extensive programme of activity to build on the success of 2013 and continue to grow visitor numbers to Mayo and the West of Ireland in 2014. Priority markets are Great Britain, the United States, Germany and France, which together deliver almost three-quarters of all our overseas visitors; but promotions are also under way in 18 other markets across the world – including Northern Europe, Southern Europe, Australia and New Zealand, as well as new and emerging markets like China and India.

Michael Ring TD, Minister of State for Tourism and Sport, said: “I am delighted to see the wonderful attractions and landscape of Mayo getting the attention they deserve around the world, with the help of Tourism Ireland and especially by the Wild Atlantic Way.  We know here in the county what a special place we have – and what friendly people – so I would urge everybody to play their part in bringing visitors here.  Of course we must make them welcome by giving them a great experience and value for money.”

Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland is placing a major focus on the Wild Atlantic Way in its promotions around the world this year. We are highlighting the spectacular scenery of Mayo and the West of Ireland through TV, print and online advertising; on and through social media channels; at major international consumer and trade fairs; through familiarisation visits for influential travel agents, tour operators, as well as international travel and lifestyle journalists and bloggers; and through our promotional material.

“Our aim is to spark peoples’ curiosity about the dramatic beauty of Mayo and the Wild Atlantic Way, the wonderful towns and villages and the many activities on offer here – encouraging them to come and discover this part of Ireland for themselves.”

Michael Ring TD, Minister of State for Tourism and Sport (right), meeting Niall Gibbons, CEO of Tourism Ireland, at the Wyatt Hotel in Westport, to discuss Tourism Ireland’s programme of activity to highlight Mayo around the world. 

Further media information:

Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2013, an estimated 8 million overseas visitors visited the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.


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