Millions of people around the world will be reading and hearing all about the Wild Atlantic Way over the coming weeks and months – following this week’s visit by journalists from 13 different countries. Carefully selected and invited here by Tourism Ireland, the group is made up of influential journalists from media outlets in the United States, Canada, Germany, France, Finland, Denmark, the Netherlands, Belgium, Switzerland, China, South Africa, India and Brazil. They are here to experience some of the many things to see and do along Ireland’s Wild Atlantic Way – and to then write or broadcast about them on their return home, inspiring prospective travellers to come and experience this part of Ireland for themselves.
The first stop on the journalists’ itinerary – designed by Fáilte Ireland – was the dramatic Burren, where they enjoyed a guided walk. Their programme also includes visits to the Cliffs of Moher, Doolin Cave, The Music Makers of West Clare in Miltown Malbay and a walk on the Loop Head peninsula. In Kerry, they will enjoy an evening at Siamsa Tíre, fishing in Dingle Harbour, as well as a drive around Slea Head.
Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland was delighted to invite this group of journalists to see and experience some of the Wild Atlantic Way. Fact-finding visits like this are an important element of Tourism Ireland’s overall promotional effort; they are a really effective way for us to get positive exposure for Ireland through the media around the world. The publicity value of the articles these journalists will produce when they return home is fantastic – they will be read and heard by millions of potential holidaymakers in 13 different countries, encouraging more people to come here and experience Ireland’s Wild Atlantic Way for themselves.”
Tourism Ireland is placing a major focus on the Wild Atlantic Way in its promotions around the world this year. The Wild Atlantic Way is being highlighted through TV, print and online advertising; on Ireland.com and through social media channels; at major international consumer and trade fairs; through familiarisation visits for influential travel agents, tour operators, as well as international travel and lifestyle journalists and bloggers; and through Tourism Ireland’s promotional material – its market guides and brochures.
Journalists from 13 different countries visiting the Burren, Co Clare, with Will Collins, Killarney Heritage Trail (third right); Ellen Redmond, Fáilte Ireland (second right); and Mary Howard, Burren Guided Walks (right).
Further media information:
Brian Swift, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.