Tourism Ireland, Marketing the Island of Ireland Overseas

• Market Profile
• Marketing Activites
• Marketing Opportunities
• Market Focus 2008
• Who's Who
• Office Locations

 

The United States is the second largest market for tourism to the island of Ireland. In 2006, visitor numbers from the USA grew by +8% to 965,000, at a time when US visitors to many other European destinations were actually declining. US visitors who travel to the island of Ireland are high spenders and the value of their visits also grew by +12% in 2006.

 

Visitor numbers from the USA market grew, in 2006, by +8% and the amount they spent also increased by +12%.  Travel to the island of Ireland turned in a strong performance last year and, in fact, faired better than many other European destinations. Our US visitor levels are almost back to pre-September 11 levels.

 

Market information

In this section, you can view our market profile, giving you general facts and figures about the US market. We also detail the kind of marketing activities we use to promote the island of Ireland as a holiday destination. If you want to grow your business from the USA by becoming a marketing partner of Tourism Ireland, you will find more details in our marketing opportunities section. We also detail the market focus for 2008, this gives you details on market objectives, strategy, activity plan and new things we are doing in 2008.

For more details about the US market, you can contact us through our who’s who and office location sections.