Australia - Overview
127,000 Australian visitors came to the island of Ireland in 2006. Australia accounts for 37% of visitors and 49% of holidaymakers from New and Developing Markets to the island of Ireland.
Australians are motivated to take holidays by the attraction of good shopping facilities, the opportunity to rest and relax, the chance to visit cities and to go sightseeing.
The island of Ireland is primarily a holiday destination for Australians. They are generally quite active, enjoy ecotourism and travel independently. Distance and travel times dictate that trips are for significantly long period; average length of stay is 10 nights. Australian holidaymakers tend to travel to all areas on the island of Ireland, and our cultural attractions and sightseeing are the main motivation for choosing to holiday here.
Market information
In this section, you can view our market profile, giving you general facts and figures about the Australian market. We also detail the kind of marketing activities we use to sell the island of Ireland as a holiday destination. If youwant to grow your business from Australia by becoming a marketing partner of Tourism Ireland, you will find more details in our marketing opportunities section. We also detail the market focus for 2008, this gives you details on market objectives, strategy, activity, plan and new things we are doing in 2008.
For more details about the Australian market, you can contact us through our who’s who and office locations sections.
