Italy Overview
234,000 Italian visitors came to the island of Ireland in 2008, representing revenue from the market of €165m/£111m. Almost 8% of visitors from Mainland Europe to the island of Ireland are Italian.
Nearly two-thirds of all Italian holidaymakers arrive between June and August, and the attraction of exploring Ireland’s sights and experiencing the culture is the greatest motivation for Italians in choosing Ireland. Most holidays are pre-booked, with a high proportion using the travel trade and up to four in 10 purchasing an inclusive/package-type holiday.
Market information
In this section, you can view our
market profile, giving you general facts and figures about the Italian market. We also detail the kind of
marketing activities we use to sell the island of Ireland as a holiday destination to Italy. If you are interested in becoming a marketing partner of Tourism Ireland, you will find more details in our
marketing opportunities section.
For more details about the Italian market, you can contact us through our
who’s who and
office location sections.
