Tourism Ireland, Marketing the Island of Ireland Overseas

• Market Profile
• Marketing Activites
• Marketing Opportunities
• Market Focus 2008
• Who's Who
• Office Locations

 

A record 253,000 Italian visitors came to the island of Ireland in 2006. Almost 11% of visitors from mainland Europe to the island of Ireland are Italian.

253,000 Italian visitors came to the island of Ireland in 2006, an increase of 29% on the previous year and the highest number ever recorded. Revenue from the market also increased by 23%, to €156m/£107m.Almost two-thirds of all Italian holidaymakers arrive between June and August, and the attraction of exploring Ireland’s sights and experiencing the culture is the greatest motivation for Italians in choosing Ireland. Most holidays are pre-booked, with a high proportion using the travel trade and up to four in 10 purchasing an inclusive/package-type holiday.

In this section, you can view our market profile, giving you general facts and figures about the Italian market. We also detail the kind of marketing activities we use to sell the island of Ireland as a holiday destination to Italy. If you are interested in becoming a marketing partner of Tourism Ireland, you will find more details in our marketing opportunities section. We also detail the market focus for 2008, this gives you details on market objectives, strategy, activity plan and new things we are doing in 2008.

For more details about the Italian market, you can contact us through our who’s who and office location sections.