Nordic Region Overview
The Nordic Markets consist of Sweden, Denmark, Norway, Finland and Iceland. 227,000 Nordic visitors came to the island of Ireland in 2008. While the majority of visitors arrive in June and July, these are markets offering shoulder and off-season potential. In general, people from the Nordic region regard holidays as a high priority, leisure time is generous and many people take 3-4 breaks each year. Nordic people generally have a good command of English. The region is at the forefront of technology and eCommerce; internet penetration stands at almost 80% and therefore online bookings and last minute bookings are very common. Sweden is the second largest golf market in Europe with approximately 600,000 registered golfers.
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