The New and Developing Markets (NDM) consist of Australia, New Zealand, Japan, South Africa, China, India and the Middle East. The New and Developing Markets are potentially important to the island of Ireland’s tourism economy because they will be the fastest growing markets over the next ten years. Visitors from these markets stay twice as long as the average holidaymaker, have the highest spend per visit at €782/£524, have a higher propensity to travel throughout the island of Ireland, and make significant economic contributions to numerous tourism sectors. The World Tourism Organisation forecasts that the Asia-Pacific region will be one of the fastest growing outbound regions, expanding by 6.5% on average over the next 15 years. Two-thirds of visitors from NDM arrive during the summer months, June-September.