Tourism Ireland, Marketing the Island of Ireland Overseas

• Market Profile
• Marketing Activites
• Marketing Opportunities
• Market Focus 2008
• Who's Who
• Office Locations

 

Spain is now the fourth largest market in Mainland Europe for tourism to the island of Ireland.

 

The Spanish market was one of the star performers to the island of Ireland in 2006, with 219,000 visitors, an increase of +23% on the previous year, making it our fourth largest Mainland European market and building on a growth pattern established earlier in the decade. Spanish visitors tend to be much younger than those from many other markets and a large proportion use the internet when planning their holiday, but go on to book through the more traditional channels of tour operators or travel agents.

In this section, you can view our market profile, giving you general facts and figures about the Spanish market. We also detail the kind of marketing activities we use to sell the island of Ireland as a holiday destination to Spain. If you are interested in becoming a marketing partner of Tourism Ireland, you will find more details in our marketing opportunities section. We also detail the market focus for 2008, this gives you details on market objectives, strategy, activity plan and new things we are doing in 2008.

 

For more details about the Spanish market, you can contact us through our who’s who and office location sections.