Great Britain - Overview
Great Britain is the largest single source market for visitors to the island of Ireland. It provides almost 54% of visitors to the island of Ireland (49% of visitors to the South and 72% to Northern Ireland). In 2007, it delivered a total of €1.7bn in overseas tourism revenue and 4.92 million visitors.
Touring, city breaks and countryside holidays are among the most common holiday choices – this makes the island of Ireland an ideal destination.
Tourism Ireland undertakes a wide range of promotional activities in the marketplace focusing on our best prospects who are known as sightseers and culture seekers. The key objective of our award winning and innovative campaigns in the GB markets is to give the consumer plenty of reasons to visit, show how easy it is to get here by air and sea and what great offers are available and to emphasise that now is the time to travel.
Visits from Great Britain are year round, as with other markets, they peak in the months of July and August.
Market information
In this section, you can view our
market profile, giving you general facts and figures about the British market. We also detail the kind of
marketing activities we use to promote the island of Ireland as a holiday destination to Great Britain. If you want to grow your business from Great Britain by are interested in becoming a marketing partner of Tourism Ireland, you will find more details in our
marketing opportunities section. We also detail the
market focus for 2008, this gives you details on market objectives, strategy, activity plan and new things we are doing in 2008.
