Page 9 - Tourism Ireland - Contact ni2012 Edition

GETTING READY FOR DERRY~
LONDONDERRY UK CITY OF CULTURE 2013
Visits to New York and Den Helder in north Holland by the Clipper Round the World Yacht Race were the perfect platform to kick
off promotions overseas for Derry~Londonderry UK City of Culture 2013. City of Culture delegations attended stopovers in both
cities and outlined the exciting plans for next year’s celebrations to influential travel trade and media. Tourism Ireland’s programme
of promotional activity to highlight Derry~Londonderry UK City of Culture 2013 will roll out around the world this autumn.
Roy Devine, Londonderry Port & Harbour
commissioner; Jacqueline Halloran, deputy
consul general of Ireland; Damian McGinty,
The Glee Project; Orla Quigley, Clipper crew
member; and Alison Metcalfe, Tourism
Ireland, at the Derry~Londonderry Clipper
reception in New York.
Attending the Derry~Londonderry Clipper
reception in the Netherlands were (l-r)
Karen Henderson, Derry Visitor &
Convention Bureau; Karen van der Horst,
Tourism Ireland; Mark Light, skipper of the
Derry~Londonderry Clipper;
Ruairí Lehmann, Tourism Ireland; and
Councillor Brenda Stevenson,
Derry City Council.
CHARTING THE COURSE FOR CLIPPER AND CITY OF CULTURE
TARGETING
CONFERENCE
ORGANISERS IN
LONDON
Derry Visitor & Convention Bureau,
together with nine partner conference
venues, joined Tourism Ireland for a
showcase event in London to highlight
the city to influential GB conference
organisers. Pictured are Garbhan Downey,
Culture Company 2013; Aoife Thomas
and Karen Henderson, both DVCB;
and David Boyce, Tourism Ireland.
INTERNATIONAL MEDIA
VISIT THE WALLED CITY
Journalists from the US, Spain, Germany,
Italy and Norway visited Londonderry
recently. They are pictured with
Aoife Thomas, Derry Visitor
&
Convention
Bureau (front, centre), in the Custom
House restaurant.
SPOTLIGHT ON
LONDONDERRY IN NEW
GLOBAL AD CAMPAIGN
Filming for phase two of Tourism
Ireland’s global TV advertising campaign,
Jump into Northern Ireland”, took place
in Londonderry this summer. Footage for
the campaign was also shot at other
locations around Northern Ireland –
including at the Giant’s Causeway,
Ballycastle Golf Club and Titanic Belfast.
The campaign – comprising TV, radio,
print and online advertising – has already
been rolled out successfully across all
Tourism Ireland’s main overseas markets in
early 2012, reaching an estimated annual
audience of 200 million potential visitors.
Filming took place by the canons on the
city’s famous walls, in the Craft Village and
in Guildhall Square. Other locations which
will feature in the campaign include the
River Foyle, the Peace Bridge and a number
of arts venues around the city, showcasing
the wealth of history and culture the city has
to offer potential visitors.
Baz Irvine, director of photography;
Samuel Abrahams, director; and
Elmagh Killeen, Tourism Ireland, during
filming for the second phase of Tourism
Ireland’s global ad campaign.
Contact
Special ni2012 Edtion
Page 9