Special ni2012 Edtion
Also in the US, ads with the headline
Northern Ireland – Home
of Champions and the world’s #1 golfer’
magazines, which have a combined circulation of
readers. The ad is also running in the latest edition of
following Rory McIlroy’s recent victory in the PGA
Championship in South Carolina.
CongratulationsRory -PGAChampionand theworldsnumberonerankedgolfer.
Fourmajorscapturedbyplayers fromNorthern Ireland in justa fewyears ismore than
justcoincidence!Findoutexactlywhat it isbyplaying thecourseswhere thesechampions
Andwhen theroundends, the fun isonlybeginning!
Formore informationandgreat traveldeals,
Northern lreland - Home of Champions
and the world’s
Supplied by: Tengo Two, S.L.
Page Trim: 7.875" x 10.5"
Live Area: 7.875” x 9.5”
MaterialsDate: August 13, 2012
Tourism Ireland, together with NITB, invited top golf journalists, travel writers and travel professionals from around the world
to come and experience the Irish Open and the tourism product on offer here.
Tourism Minister Arlene Foster welcomed international journalists
and David Boyce, Tourism Ireland (second left), to the Irish Open.
Rory Mathews, Fáilte Ireland; Clair Balmer, Tourism Ireland;
Ashley Mayo, Golf Digest; Jason Deegan, GolfChannel.com;
Dave Lockhart, Chicago Golf TV; and Steve Habel, Cybergolf.
com, before the pro-am at Royal Portrush
American journalists at Royal Portrush with Wilma Erskine, Royal
Portrush Golf Club (third left), tour guide Ken McElroy (fifth left)
and Bernard McMullan, Tourism Ireland (third right).
Golf legend Gary Player in front of the Tourism Ireland
promotion at Golf Live in GB.
The Irish Open was strongly promoted by Tourism
Ireland and industry partners at events and
tournaments in GB including Golf Live at the
London Golf Club and at the BMW PGA Golf
Championship at Wentworth; and in the US at the
PGA Golf Merchandise Show in Orlando and the
US Masters in Augusta.
At the PGA show in Orlando
were (l-r) Alison Metcalfe,
Kirsty Worthington, Galgorm
Castle Golf Club;
Tom Cotter, Hastings Slieve
Donard Hotel; Lynn McCool,
Lough Erne Resort; and some
of the PGA pros who visited