Page 4 - Tourism Ireland - Contact ni2012 Edition

£40M IN PUBLICITY FOR TITANIC
BELFAST LAUNCH
Some 350 influential international print, broadcast and online media visited Northern Ireland in the first half of 2012 – 200
alone around the opening of Titanic Belfast. This created huge positive publicity around the globe for Northern Ireland and will
help deliver a lasting legacy of improved perceptions. The estimated value of the global publicity around the launch of Titanic
Belfast is over £40 million.
Contact
Special ni2012 Edtion
Page 4
Some of the 200 journalists
invited by Tourism Ireland
to Northern Ireland in the
run-up to the opening of
Titanic Belfast and around
the commemoration.
Australian travel writers in the Titanic Quarter
with Donna Campbell, Tourism Ireland (second
right) and Titanic guide Ed Boyd (front centre).
Canada’s favourite breakfast
TV show, CANADA AM,
broadcast live to an audience
of about 1.4 million viewers.
Sampling some local food are
presenters Marci Ien and
Jeff Hutcheson, with chef
Leo Small, waiter
Danny Conlon and
cameraman Stephane Brisson.
A TV crew from
the National
Geographic
Channel in the
Netherlands
pictured in Belfast’s
Titanic Quarter with
Felix Maginn,
Belfast-born singer of
Dutch band Moke
(
second left), presenter
Eddy Zoey (third left)
and Brian Patterson,
Belfast Titanic Society
(
right).
GLOBAL PROMOTION OF
TITANIC BELFAST