Page 3 - Tourism Ireland - Contact ni2012 Edition

Contact
Special ni2012 Edtion
Page 3
TRANSPORT HUBS
4,700
Titanic ads ran at transport hubs in GB – including on London
underground sites, where they were seen eight times by 70% of all underground
commuters. Outdoor ads also ran in Scotland, Liverpool and Manchester.
NEWSPAPERS AND
MAGAZINES
In GB, Northern Ireland ads have been
running in national and regional
newspapers, reaching millions of potential
holidaymakers. And special Northern
Ireland supplements were distributed to over
one million readers of the
Glasgow Herald
and the
Daily Telegraph.
Over four million US readers saw Northern
Ireland ads and holiday features in travel,
thought leader and epicurean magazines,
including
The New Yorker, Condé Nast
Traveler, Bon Appétit
and
AFAR
.
A special Northern Ireland cover wrap-
around on
AM New York
(
the popular daily
freesheet) was seen by over 300,000
commuters in New York city.
EMARKETING
TITANIC STORIES
Tourism Ireland’s dedicated
Titanic site – the-titanic.com –
targets people who are searching
about Titanic online and who
may be unaware of the historic
link to Northern Ireland.
Central to the website is a series
of 18 short films which recount
different, intriguing aspects of the Titanic
story and its Belfast connection.
WORLD FIRST FOR
TITANIC BELFAST
An innovative, live blogging event from
inside Titanic Belfast gave thousands of
potential British and European visitors an
online preview of the iconic attraction – one
full day before the official opening. The six
bloggers who blogged – in English, French,
German, Spanish, Italian and Dutch – are
pictured at Titanic Belfast.
1,000
+
people talking
about Titanic each
week on Tourism
Ireland’s Titanic
Stories Facebook
page
1
million+ visits to
the-titanic.com so far
in 2012; 43,000 on the
day after the 100th
anniversary