Special ni012 Edtion
tourism partners from around Northern Ireland – the
largest number ever – joined Tourism Ireland in the first
half of this year at a range of consumer and trade
promotions around the world, to help bring the
distinctiveness of a holiday here to life for overseas
consumers and travel trade.
Vanessa Markey, Tourism Ireland;
Helen Gibson, Mooney Hotel
Group; and Cathy Magovern,
Hostelling International Northern
Ireland, at the ‘Best of Britain &
Ireland’ exhibition in Birmingham.
At the Holiday and Travel
Exhibition in Glasgow were (l-r)
Mervyn McNeely, Stena Line;
Claire Bradshaw, Titanic Belfast;
Billy Stirling, Giant’s Causeway;
and Elaine Murray, Tourism
Ireland. The Ulsterbus coach with
its ‘giant’ livery was a real focal
point and provided a great talking
point for visitors to the show.
Ken McElroy, KM Tour Guiding Service; Diana Bhagalia, Blue Star Travels;
Jason Powell, Causeway Coast and Glens; and Charles Plunket, Belle Isle
Estate and Cookery School, during a travel trade mission to India. The
partners met with key Indian tour operators and travel agents, to ensure
Northern Ireland fully capitalises on this emerging tourism market.
Wowing them in GB
A major promotional roadshow, involving about 60
Northern Ireland tourism partners, took place in GB
this spring. The roadshow targeted potential
holidaymakers in shopping centres with a high footfall
in London, Manchester and Glasgow. The partners also
met with influential travel trade and media contacts at
networking events in each of the three cities.
Sinéad McElhinney, Roe Park Resort, Limavady; Janice Gault,
Northern Ireland Hotels Federation; Elaine Donaghy, Sperrins
Tourism; and Caroline Snowden, the Fitzwilliam Hotel,
Belfast, in London.
Neville Simpson, Dungannon Park Hotel, Co Tyrone;
Deborah Ferguson, Canal Court Hotel, Newry; and
Sinéad Walsh, Malone Lodge Hotel, Belfast, in Manchester.
Georgina Finn, Celtic Travel Services; Orla Saul, Tourism Ireland;
Susie Millar, Titanic Belfast Tours; and Donna Campbell, Tourism
Ireland, at a Titanic-themed event in Sydney.
TITANIC PROMOTIONS ‘DOWN UNDER’
Tourism Ireland hosted two Titanic-themed events in Melbourne
and in Sydney, which were attended by influential travel and
lifestyle media, as well as by key members of the Australian travel
trade. Susie Millar, of Titanic Tours, whose great-grandfather was
one of the ship’s engineers who didn’t survive the journey, made a
presentation to the guests at both events. She brought his story,
and that of Titanic, to life – describing key Titanic locations
which feature on her tours.
PARTNERS HELP SELL NORTHERN
IRELAND AROUND THE WORLD